-
Recent Posts
Recent Tweets
Recent Listens
Where Else
Explore This Site
Category Archives: ecommerce
HotGloo Versus OmniGraffle for Wireframing
I tooled around with online wireframing/diagramming apps about 18 months ago, and kind of put the whole subject to bed. If you’re used to OmniGraffle, Balsamiq, or Visio, using an online app is a bit rough. I had played around … Continue reading
Free Expedited Holiday Shipping Expected
I was a little surprised by this email I received from Patagonia today. Free two-day shipping on all orders over $100, through December 22nd. Of course, it’s a standard now that you can get your last minute shopping done and … Continue reading
Posted in ecommerce, email marketing
Tagged free shipping, holiday shopping, Patagonia
Leave a comment
Thanksgiving is the New Black Friday
Happy Thanksgiving everyone! How many marketing emails have you received today? Not many? Me neither. Makes me wonder: why don’t online retailers take advantage of Thanksgiving as a jump start on the holiday shopping season? The season essentially starts in … Continue reading
Posted in analytics, ecommerce, email marketing
Leave a comment
Magento & Google Website Optimizer Integration
I’ve got a new post over on the SwellPath blog that takes a look at multivariate and a/b testing. Check it out.
Posted in analytics, applications, ecommerce
Tagged a/b testing, Google Website Optimizer, Magento, multivariate testing
Leave a comment
Birthday Wishes from Facebook and Adidas
Happy Birthday to me! I don’t see enough sites taking advantage of stored birthdates to send customized messages on a birthday, but I got a few today. I got several emails from vBulletin forums I’m registered on, all the same … Continue reading
Posted in communities, ecommerce
Tagged adidas, Facebook, targeted birthday messaging, vBulletin
Leave a comment








