Category Archives: ecommerce

HotGloo Versus OmniGraffle for Wireframing

I tooled around with online wireframing/diagramming apps about 18 months ago, and kind of put the whole subject to bed. If you’re used to OmniGraffle, Balsamiq, or Visio, using an online app is a bit rough. I had played around … Continue reading

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Free Expedited Holiday Shipping Expected

I was a little surprised by this email I received from Patagonia today. Free two-day shipping on all orders over $100, through December 22nd. Of course, it’s a standard now that you can get your last minute shopping done and … Continue reading

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Thanksgiving is the New Black Friday

Happy Thanksgiving everyone! How many marketing emails have you received today? Not many? Me neither. Makes me wonder: why don’t online retailers take advantage of Thanksgiving as a jump start on the holiday shopping season? The season essentially starts in … Continue reading

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Magento & Google Website Optimizer Integration

I’ve got a new post over on the SwellPath blog that takes a look at multivariate and a/b testing.  Check it out.

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Birthday Wishes from Facebook and Adidas

Happy Birthday to me!  I don’t see enough sites taking advantage of stored birthdates to send customized messages on a birthday, but I got a few today.  I got several emails from vBulletin forums I’m registered on, all the same … Continue reading

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