Tomorrow night we’re hosting an event at The Living Room Theater here in Portland. This is the first of our monthly event series we’re calling SwellPath Presents. This month’s event feature none-other than our own Mike Arnesen. He’ll be speaking about SEO best practices for responsive, mobile friendly web experiences. The event is free, and they’ll even be some snacks to munch on. Come by if you can, otherwise keep an eye out for future SwellPath Presents. Word on the street is that the next one will have something to do with analytics.
I’m speaking tomorrow night at iSITE on Google Analytics new Universal Analytics. If you are in Portland and want to get a nice overview of Universal Analytics’ capabilities, please come by! You can RSVP on Meetup.
I had to hack this out on the SwellPath site today so I figured I’d share it. If you’re using the Google Analytics for WordPress plugin for your WordPress site, and you want to enable Remarketing for Google Analytics, you need to tweak one of the plugin’s files.
Change line 1126 of /wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php
$script = ‘ga.js’;
$script = ‘dc.js’;
And then change line 1129 of /wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php
echo “(‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/” . $script . “‘;”;
echo “(‘https:’ == document.location.protocol ? ‘https://’ : ‘http://’) + ‘stats.g.doubleclick.net/” . $script . “‘;”;
Note that if you upgrade the plugin, it’ll probably overwrite these changes. So make sure you upgrade first, or make the changes again after upgrading. That is it. Happy remarketing!
John started SwellPath in mid 2008. One of the first companies he reached out to was Tactics, where I was the Director of Online Marketing. I ultimately didn’t hire him to do any work for us (John has learned to sell himself much better since then, and I’ve since realized I was wrong about how much help my paid search program needed), but that was the start of an amazing relationship as friends and business partners. We launched the partnership on January 1st, 2009 and it has been an incredibly successful venture so far. We’ve put together an amazing team that has really advanced the work that we do, and been able to work with incredible clients as a result. John and I have very different personalities, but always manage to get on the same page and work towards the same goals. That unified vision has led to John’s departure from SwellPath. He’ll be running Measureful now, a new company that was ideated within the walls of SwellPath.
Measureful will be the manifestation of over a year’s worth of ideation and development, with the goal of creating a truly unique new digital analytics experience. It’s interesting how much you forget when you reflect on the evolution of an idea. I’m pretty sure we started out with the intention of creating internal reporting efficiencies at SwellPath, but it eventually morphed into trying to machine and automate digital analysis, for companies that can’t afford a SwellPath, or want additional analysis tools.
The problem Measureful is solving is really nothing new: digital analytics is invaluable, but it is time consuming, confusing, and daunting.
Measureful will be part of Upstart Labs for the next several months. No doubt Measureful will continue to morph as John moves through customer development and fine-tunes it.
I speak on behalf of the SwellPath team, our clients, and the friends and family that have been impacted by what has been accomplished here, when I express the immense amount of gratitude that John is worthy of. I personally am indebted to John for having the most significant impact on my career and personal growth, of anyone I’ve ever worked with. This decision came with heavy mixed emotions; but I’m going to be on the board at Measureful, and John will maintain some ownership in SwellPath, so our journeys will continue to be intertwined. That being said, we’re both looking forward to proving that we can accomplish the same level of growth and success we’ve been able to accomplish at SwellPath, on our own.
Be sure to sign up for updates on Measureful.
Just a quick post to note that I’ll be writing some some guest posts on Web Analytics World over the next few months. Check out my first one on (what else) attribution modeling. In general there is some great content on Web Analytics World, so poke around the other posts if you have time, and subscribe to their feed if it piques your interest.